Channel partners working with Citrix believe the company's refocusing efforts are paying off, citing opportunities in VDI, HCI and SD-WAN technologies.

Carl Gersh, director of sales and marketing at Forthright Technology Partners Inc., a consulting, implementation and managed services firm with offices in Florida and North Carolina, said Citrix officials talked about focus at last year's Citrix Summit, but demonstrated that commitment at this year's event. Read More


Citrix Automates VDI On Hyper-converged Infrastructure, Enhances Microsoft Azure Partnership

The new Citrix Ready HCI Workspace Appliance Program gives Citrix customers the right platform for building automated virtual desktop infrastructure solutions, said Carl Gersh, director of sales and marketing at Forthright Technology Partners, a Miramar, Fla.-based solution provider and Citrix and HPE channel partner. Read More


CompTIA Survey: For MSPs, Cloud Is The Biggest 'Insomnia Driver'

The cloud is a big issue that will help determine who will succeed in the MSP market going forward, according to Carl Gersh, director of sales and marketing at Forthright Technology Partners, an MSP based in Miramar, Fla. Read More


After Turbulent Year, New CEO Introduces 'New Citrix' At Synergy Conference

Carl Gersh, director of sales and marketing for Forthright Technology Partners, a Citrix partner based in Miramar, Fla., told CRN what he found interesting about the new CEO's first Synergy keynote was the lack of any attempt at pizazz. Read More


Citrix Retiring 'High Touch' Account Restrictions That Were Panned By Partners

Citrix Systems has quietly discontinued a long-standing approach to handling its largest enterprise customers that prevented partners from profiting from those lucrative accounts, and therefore was highly unpopular with its channel. Read More


Time For A Name Change: MSP Synergy Becomes Forthright

After 23 years as Synergy Development Consulting, the Miramar, Fla.-based solution provider has a new name: Forthright Technology Partners. Read More


Citrix Will Spin Off GoTo Product Line Into New Company, Cut 1,000 Jobs

"Despite Synergy being a Citrix partner for 20 years, we use GoToMeeting, but we don’t sell a lot of GoToMeeting," said Gersh, who worked four years at Citrix as part of the field and channel marketing team. "What's curious is going to be the strategy going forward. Are they going to enrich the channel more?" Read More


Partners: New Citrix Channel Chief Faces Big Challenges

Carl Gersh, director of sales and marketing for Synergy, a Miramar, Fla., solution provider that has partnered with Citrix for two decades, told CRN that Martin's hiring should be interpreted as good news by Citrix partners concerned about the involvement of Elliott Management, as it represents an investment from Citrix in its channel. Read More


HP Enterprise Shifts Thousands Of Accounts To Partners, Will Not Pay Direct Sales Force For SMB-Midmarket Deals

"To hear that HP Enterprise intends to fulfill 100 percent of their business from SMB and lower midmarket through the channel is very encouraging," he said. "It's great to hear that they recognize the value, influence and the relationships that solution providers have in this market segment." Read More


Oracle Channel Exec: Cloud Is A Midmarket Partner Goldmine

"The investments they are making are critical," he said. "That is going to help solution providers be successful. We are definitely going to start evaluating Oracle cloud. Read More